Born in the U.S.A and worn around the world, Serengeti is the unique brand able to combine the most advanced eyewear technologies, inherited from more than 140 years of R&D, the Americana culture and the finest sense of aesthetics, design and creativity. 2021 marks a real turn for the brand with the launch of its Main Line Collection that showcases more than ever the ingrained American Spirit and craftmanship of the brand, illustrated by the strong tagline “A TRUE AMERICAN ICON”.

Serengeti’s Main Line Collection is directed at those seeking to express their uniqueness, authenticity and style walking the urban streets. The collection distinguishes itself with a remarkable range of contemporary designs that delivers the unmatched performance of Serengeti’s unique lens technology.

“Sunglasses have become true fashion accessories, both trendy and timeless,” explains Arnaud Falce, Serengeti Creative Director. “Just like Coco Chanel would say, “Fashion changes, style endures”. You could say that it is with this guideline that we, the new Serengeti team, have created this Main Line Collection. From the attention to detail of new hinges to the choice of materials and the way of working them, to the pure and elegant lines, Serengeti frames are here to offer you the best experience. Known from the beginning for the unique quality of our lenses, linked to the combination of our Spectral Control®, polarized and photochromic technologies, our frames are much more sophisticated in the choice of material combinations and in the work of details, in terms of style and design.

To perfectly fit the contours of the face is as important to us as protecting the wearer’s eyes, and for that matter Serengeti sunglasses are the only sunglasses to offer this uncompromising experience. This collection is aimed at those who like to assert their personality and style in a contemporary, singular way with optimal visual and optimal optical quality.”

The brand’s Main Line Collection comprises of 3 capsule collections including the Creator Collection and Driving Heritage Collection, each with its own personality and style.


The pinnacle of Serengeti’s Main Line. This capsule collection has been thought and designed as an artistic, expressive, and inspiring line, with strong craftsmanship and passion for the product itself. Every detail is meticulously considered, and each material is carefully enhanced, and is beautiful showcased in the capsule collection designs including WINONA. With mineral lenses, a handcrafted acetate frame and metal embellishments, WINONA is available in 4 colorways including 2 Champagne hues – Pink Champagne and Champagne Translucide.

The Driving Heritage collection

This capsule collection pays tribute to the brand’s DNA and restyles iconic driving designs, combined with the best solar lens ever developed for driving. This led to the creation of retro vintage driving models including DANBY. With mineral lenses, a handcrafted acetate frame and metal embellishments, DANBY is available in 4 colorways including Reddish Brown and Shiny Honey.

The Main Line collection is available now and selected models are available in prescription.

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Press Contact

Dawne Warren – PR & Social Media Manager EMEA –       

Serengeti is a premium sunglasses manufacturer and provides the most advanced lens technology today. For more information, visit Serengeti is part of Bollé Brands™ which encompasses the brands Bollé, Bollé Safety, Cébé, Serengeti, Spy and H2Optix. Thanks to the complementary know-how and innovative technologies developed by the four brands in their respective fields of activities, Bollé Brands’ expertise covers a large spectrum of products that meet the highest requirements in terms of protection, performance, and innovation.